What's been happening in the world week #4

Author: Paddy Wells

Happy Monday everyone, I hope you have had a great weekend!

This week I’m mixing things up a little by recapping what went on last week.

The biggest talking point, BY FAR, was the snow! Brrrrrr, what a week for weather!

Both here in the UK and the US experienced freezing temperatures with record-breaking lows recorded across the Northern Hemisphere. Americans in some cities were told to stay indoors and even warned not to breathe outside!

Whilst we didn’t get quite the same levels of cold as America, it definitely disrupted the UK. HR software and support service BrightHR revealed that Wednesday was a record for employee lateness in 2019, with a massive 59% increase in the number employees logging lateness into their system.

Let’s hope we’ve seen the last of the cold weather and it doesn’t ruin the amazing few weeks of sports we have coming up. Speaking of sports… we've had a bumper weekend with the Superbowl and the Six Nations kicking off. The Patriots managed a record-equaling 6th Superbowl win, thrashing The Rams with the lowest scoring Superbowl score in history. The half time show, usually a major talking point of the event, received a poor reaction and certainly wont go down in the history books as one of the best.

In rugby Wales, Scotland and England have all had a strong start to the Six Nations which looks to be an exciting competition after a great opening weekend. Ahead of the competition, Guinness flexed their marketing might launched two new advertising campaigns last week. The first focuses on responsible drinking and the second on “rugby’s shared values” of integrity, inclusivity, authenticity and strength, as it looks to grow the game and improve the fan experience at Europe’s most prestigious rugby tournament. I’m a big fan of both campaigns and if you’re a lover of rugby definitely check out the below video.

Last week at Forward Role was a busy one for us. As well as the usual, we have lots of exciting events coming up too that we’ve been working hard to prepare for. This week we’ll be at Manchester Digital’s 2019 Digital Skills festival, exhibiting at Talent Day held at The Principle. Following that, we have two days of in-house training led by the fantastic Trevor Pinder. Then on Friday it’s Mind The Product - Engage which my colleague Rachel Wheeler is really looking forward to, as well as Forever Manchester’s Birthday Bash.

And….. don’t forget the Marketing Show North on 27th Feb!

The final thing from last week I want to mention was a controversial campaign that really stood out. New Zealand born singer and song writer Kelsy Karter tattooed a picture of Harry Styles onto her face!!! The world was shocked and needless to say it garnered plenty of attention, not all of it good. It looks like Kelsy had the last laugh though as it was fake and all part of a stunt to promote a new song she wrote about Harry. All I can say is that it definitely worked!

Have a great week.



Paddy Wells is Contract Recruitment Lead at Forward Role specialising in marketing and communication roles. He can be found tweeting @forwardrole_pw and on LinkedIn.

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